3:36 PM 1/17/2010
Logistics and Fulfilment are a strategically important element of every company’s customer communication. “Stralfors operates between us and our customers. They take care of everything from outgoing packages to return flows and service. The partnership has developed over time,” explains Stein Nordbø, Nordic Logistics Manager at Canal Digital AS.
As soon as the package arrives, a text message or letter is sent to the customer. “Then all you have to do is pick it up when you’re doing your shopping on the way home from work,” says Juha Wallin, Business Manager. Finnish company Matkahuolto is the newcomer in the Finnish market for packages, and in a short time they have achieved an impressive volume of 45 million packages a year.
Just imagine all of your customers being able to reach a personalised shopping page as soon as they see an advert or find out about a campaign. QR codes make this perfectly possible.
All printed communication can be provided with QR codes. DM mailings, invoices or other marketing material. You choose yourself to which digital media the QR code is to be linked.
Surprise and delight. That’s how Malin Olsson summarises mobile operator 3’s tactics for communication on their invoices. “We want the invoice to be easy to understand, user-friendly and leave a positive impression on our customers,” she says.
One week before Christmas 2010, TeliaSonera planned to change both logotype and layout on everything from marketing material to business cards. And it all had to be ready to launch on 12 May this year.
There’s a lot of competition for consumers’ purchasing power. And it’s usually the one that’s quickest to convince who wins. Mopper has recognised this. With their application for smartphones, they make purchases possible on your mobile phone – here and now.
Whereabouts on the invoice does the customer look for special offers? Where does the customer look when he or she wants information? And how are the message and the sender decoded? Ikano Bank in Denmark looked for answers to these questions – and changed its communication.
Hargreaves Lansdown is a leading independent financial advisor and asset management specialist in the UK. “Stralfors was a clear first choice for us, and we decided to engage them because we felt that they offered the best service,” says Peter Hargreaves, FCA and Executive Director of Hargreaves Lansdown.
Tel +46 8 508 830 00info@stralfors.com
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